About Luke
You don’t need to do it all alone.
I’m Luke Wold — executive coach, creative strategist, and former Chief Operations Officer with a global perspective and deep experience in scaling people-powered businesses. I’ve built from the inside, leading teams, managing chaos, and coaching founders behind the scenes of music labels, design studios, and event productions.
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I’ve traveled the world, worked across cultures, and met thousands of people. What I’ve learned? Human complexity is your greatest asset — if you know how to work with it.
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As someone who understands both the neurodiverse mind and the pressure of building from scratch, I help leaders bridge creative and technical gaps, grow communication fluency, and operate from clarity — not burnout.
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My coaching blends behavioral science, accountability, and creative problem-solving to unlock sustainable growth. Because even the strongest founders need space to reflect, realign, and rise.

Frameworks
I use the proprietary PERFORM and PROPEL framework to help leaders, teams and founders:
Clarity. Action. Impact. Growth. Vision.

PERFORM
For internal alignment and operational clarity
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Prioritize what matters
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Elevate communication and connection
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Reflect on behavior and beliefs
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Focus goals into systems
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Operate with accountability
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Remove friction and silos
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Measure progress and momentum

PROPEL
For forward movement and visionary growth
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Paint the future vision
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Realign purpose with performance
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Overcome resistance and limiting beliefs
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Plan scalable strategies
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Engage your team with clarity and conviction
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Lead boldly through change
These frameworks aren't just theory — they’ve been battle-tested inside growing companies where results matter.
Both frameworks are used to meet clients where they are — from aligning what's happening internally to pushing forward with clarity and intention. This isn’t fluff. These are the tools that help founders and leaders create sustainable momentum.
Who I work with:
I work with creative visionaries who are building, leading, and scaling bold ideas. Whether you're just starting out or managing the complexity of growth, I bring structure to creativity and clarity to leadership.
